BackThe project is named 'Rattling a bag of bones ' referring to the present mentality amongst political and cultural players. Our society has changed dramtically over the last 5 years. In comparisson to the history of manufaturing companies, their attitude has changed over the course of two decennia from a pure technical approach: quality comes first, to a more cost efficient and marketing approach: prize vs quality vs need of the consumer.
Nowadays, politics and culture nearly operate the same way. Its the attitude that overrules coherence of contents. Society is a float. The ones that make the most noise, can convert the public opinion most, dictating the level of diffussion. That's nothing new but present society has become less critical and harder to mobilize.
The 3 M- rule:
1) marketing;
2) more marketing;
3) more of the previous two.
has been adopted and implemented to make the worst smelling pile of shit, smell like flowers in springtime or the other way around.
To cut a long story short, we want to make a group of artists think about an efficient reaction to this new trend. How to generate enough critical mass to oppose the attitude of 'still lives'? Can you use the same tools to reverse this decrease of sanity?
Note:
the project is still in the process of shaping and molding the concept
into its final form.